高齢者の3Dプリント食品に対する受容要因抽出及びセグメント分析　　　　　　　　　　　Acceptance Factors and Segmentation Analysis of 3D Printed Food Among the Elderly: Insights for Strategic Marketing

近年3Dプリント技術の発達により、個別形状の食品生産に関する研究開発が急速に進んでいる。特に、３Dプリント食品は、個々人の健康状態に適した栄養の提供といった利点から高齢者の健康管理及び食生活の改善に貢献できると注目を浴びている。
そこで、本研究では、高齢者の３Dプリント食品に対する受容要因抽出及びセグメント分析を行い、将来３Dプリント食品の戦略的マーケティングに資する知見の提供を目指す。そのため、１）因子分析及び共分散構造分析を用い、高齢者の３Dプリント食品の受容要因抽出及び需要モデル構築を行い、２）因子分析及びクラスター分析を用い3Dプリント食品に対する高齢者のセグメント分析を行った。その結果、3Dプリント食品の受容に影響を及ぼすのは新規食品への関心であることが明らかとなった。次に、クラスター分析から、受容性の低い消極群及び保守群と受容性の高い積極群に分けられ、特に積極群は環境配慮、新規食品に積極的であり、スマホの利用には特に積極的であることが判明した。このことから、新規食品への関心を高め、環境配慮と関連するマーケティングを行うことが3Dプリント食品への受容に繋がる可能性が示唆された。

Recent advancements in 3D printing technology have led to rapid developments in research and development related to the production of customized food items. In particular, 3D printed food has gained attention for its potential to contribute to the health management and dietary improvement of the elderly, offering personalized nutrition tailored to individual health conditions.Therefore, this study aims to extract acceptance factors and conduct segmentation analysis for 3D printed food among the elderly, with the goal of providing insights that can inform future strategic marketing for 3D printed food. To achieve this, the study conducted 1) factor analysis and covariance structure analysis to extract acceptance factors and build a demand model for 3D printed food among the elderly, and 2) factor analysis and cluster analysis to analyze segments among the elderly in terms of their acceptance of 3D printed food.Therefore, this study aims to extract acceptance factors and conduct segmentation analysis for 3D printed food among the elderly, with the goal of providing insights that can inform future strategic marketing for 3D printed food. To achieve this, the study conducted 1) factor analysis and covariance structure analysis to extract acceptance factors and build a demand model for 3D printed food among the elderly, and 2) factor analysis and cluster analysis to analyze segments among the elderly in terms of their acceptance of 3D printed food.As a result, it became evident that the primary factor influencing acceptance of 3D printed food is an interest in novel food items. Subsequently, through cluster analysis, the elderly were categorized into less receptive and conservative groups and highly receptive and proactive groups. The proactive group, in particular, demonstrated a strong inclination toward environmental considerations, a positive attitude toward novel food items, and a keen interest in smartphone usage.Hence, there is an implication that increasing interest in novel food items and conducting marketing related to environmental awareness could potentially enhance acceptance of 3D printed food.