3Dプリント食品の購買意欲影響要因を抽出 Consumer Acceptance of 3D-printed food


Interest in reducing food waste is increasing worldwide. In Japan, the annual food support amount is about 1.2 times that of the world, and prompt action is needed. Therefore, the use of 3D printed food, which repurposes edible parts that would otherwise be discarded, is expected to contribute to reducing food waste. However, the awareness of 3D printed food in Japan remains low. Hence, the purpose of this research is to conduct a consumer acceptance analysis of 3D printed food, which is expected to address food waste, construct a purchase intention model for 3D printed food, and uncover the psychological factors leading to purchase behavior. The ultimate goal is to propose marketing strategies.Before conducting the analysis, hypotheses related to purchase intention for 3D printed food were developed based on previous studies, and a conceptual model was constructed. Structural Equation Modeling (SEM) was then performed based on this conceptual model. The results showed that the model fit the criteria sufficiently, and all hypotheses were significant and positive. Furthermore, it is believed that, for the future adoption of 3D printed food, emphasizing ethical consumption and digital marketing perspectives will be crucial.






四木 稜馬・徐 維那


日本マーケティング学会 – カンファレンス2023 (j-mac.or.jp)